Wiping Up the Competition

I had the opportunity to meet Steve Larson of UL Enterprises. About six years ago, Steve Larson identified an opportunity in the automotive aftermarket for a wiper blade product to be offered for professional installers. A year ago, ULE began pursuing fast growth strategies beyond the oil change market to include a retail presence and big box retailers with a branded product line that includes both a licensed “Valvoline®” branded blade, as well as purchasing a NASCAR “Performance” brand sponsorship. Those were both big investments and as the business developed, they began to ask themselves, “Where do we go from here?”

We offered to help by bringing in some experts to offer their thoughts.

 

 Steve Larson of UL Enterprises [10:40m]: Play Now | Play in Popup

 

 Willie Engram of NASCAR [6:51m]: Play Now | Play in Popup

 

 Michael Peck of OPen Prairie [8:24m]: Play Now | Play in Popup

 

 Gary Heise, Dave Anderson & Michael Peck [18:19m]: Play Now | Play in Popup

The Real Bud Bowl

I’m a Super Bowl commercial fanatic.
Admitting it is the first step, yes?
Since I don’t have any particular affinity for an NFL team (at least one that has a shot to reach the Big Game) I look for favorites to root on in the advertising world. Everybody already knows all the players without a scorecard. The […]

 

 Nicole Conrick [30:59m]: Play Now | Play in Popup

Good Afternoon…Is the Lady of the House, Home?

Sometimes I imagine the answer to the question, before I ask it. For instance, I wanted to ask David Oreck of the Oreck Corporation, “So, how’s business?” I was hoping for a, “It sucks.”
I think he’s too much of a gentleman (or too smart) to fall for an old chestnut like that. This icon of […]

 

 David Oreck [19:03m]: Play Now | Play in Popup