How About Stimulating Us?

What inspired him to try his hand at Presidential Advisor? He knew many of his small business customers nationwide were getting caught in the “triple squeeze of the new economy;” a steady decline of revenue as a result of fear, customers paying more slowly, “normal lines of credit” tightened due to banking issues. That’s a potential crisis as big as any hurricane and as destructive as any tornado.

 

 Andrew Field of PrintingForLess.com [26:28m]: Play Now | Play in Popup

Less is Much More

Andrew Field, CEO of Printing For Less.com knows all about remarkable customer experiences. They post them on the bulletin board for all their employees to see. And, I didn’t see any “yellowed” ones there.

Field launched Printing For Less (PFL) in 1996, though how he got started sounds a little “fishy.” He and a friend were in their waders, already in the river near the entrance to Yellowstone before his friend mentioned that he was losing his printing job. Knowing Field had a background in printing, he suggested Andrew open a printing shop. It didn’t take much thought (or market research) to jump in with both feet.

 

 Andrew Field of PrintingForLess.com [21:01m]: Play Now | Play in Popup