GE
Pulling A Shift
Scott Davis is passionate about the new role he would like to see chief marketers assume in today’s business landscape, yet the change is slow.
“I see marketing continue to be marginalized, in the vast majority of companies that I see out there today. I see marketing primarily being defined as ‘MarComm’ which means they’re focused on very traditional, narrow tactics,” Davis says. “I see marketing still not being invited to the strategy conversation or as I like to say, ‘having a seat at the grownup table.’”
But yet he sees a huge change coming as he lays out in his new book, The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders.
Scott Davis, Author of "The Shift" [21:35m]: National Exposure
Some friends of mine got published in major magazines and my “green-eyed” monster reared his ugly head. Thankfully, I’m evolved enough to hide it and move on.
Exciting, isn’t it? Getting national and even international exposure for something you’re passionate about. The real jazz to it, is that somebody else is holding you up as being “good” at what you do. Your friends, family, customers and acquaintances have been telling you for years, but now, a magazine comes to confirm it!
Yikes! What will I wear on the photo shoot? Should I use product in my hair?
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