Pulling A Shift

Scott Davis is passionate about the new role he would like to see chief marketers assume in today’s business landscape, yet the change is slow.

“I see marketing continue to be marginalized, in the vast majority of companies that I see out there today. I see marketing primarily being defined as ‘MarComm’ which means they’re focused on very traditional, narrow tactics,” Davis says. “I see marketing still not being invited to the strategy conversation or as I like to say, ‘having a seat at the grownup table.’”

But yet he sees a huge change coming as he lays out in his new book, The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders.

 

 Scott Davis, Author of "The Shift" [21:35m]: Play Now | Play in Popup